H3O: A Love Letter Between Tokyo & Australia. H3O has always been a story of connection — a creative dialogue between Japan and Australia that runs deep in our DNA. Founded in Tokyo in 2006 by Jason Lee Coates and Hirohito Suzuki, H3O quickly established itself as one of Japan’s leading fashion showrooms, spotlighting forward-thinking design and directional talent.
From the outset, H3O played a pivotal role in introducing some of Australia’s most iconic designers to the Japanese fashion landscape — a cultural bridge that shaped our identity and direction.
Following a decade of success in Paris with a dedicated showroom, H3O was appointed the official Japanese representative for the Australian Fashion Laureate in Paris, reigniting our ties to Australia in a powerful way.
In 2019, that story came full circle with the launch of H3O Oceania. With a focus on curated distribution, seamless global logistics, and a best-in-class sales strategy, H3O Oceania now partners with some of the most influential retailers in Australia — bringing global fashion insight to a digital-first, locally grounded market.
H3O FOUNDERS
Jason Lee Coates
An award-winning Australian fashion director, editor, and art director, Jason Lee Coates brings over two decades of international experience to the forefront of fashion and publishing. Based across Tokyo, Singapore, and Dubai, he has shaped the editorial landscape through his roles as founding Editor-in-Chief of CREAM. and FHM Collections (Asia), and as Fashion & Beauty Director at Motivate Publishing in Dubai.
A pioneer in international Asian fashion publishing, Jason’s distinct creative vision has been seen in the pages of Elle, GQ, Oyster, Harper’s Bazaar, and more — styling both editorials and global celebrities with a signature precision. As a founding member of H3O, Jason channels his editorial instincts and stylist’s eye to craft a future-facing brand mix — ensuring the agency remains ahead of the curve with a portfolio that defines what’s next in fashion.
Hirohito Suzuki
With over two decades of international experience across Japan, the U.S., and Europe, Hirohito Suzuki is a seasoned authority in marketing and business strategy — with a distinct expertise in introducing global luxury brands to the Japanese market. His refined, cross-cultural insight gives H3O a strategic edge in brand positioning, business operations, and event execution.
From conducting in-depth consumer clinics and market analysis to developing competitive pricing strategies for both multinational brands and boutique labels, Hiro brings precision, discipline, and a deep understanding of Japanese consumer behavior. His ability to deliver on time, on budget, and always on brand is a hallmark of H3O’s success in one of the world’s most discerning fashion markets.